Digital Marketing Specialist

Founded in 1978, C.A.T. North America is a leading trucking company serving the entire North American continent through nine divisions and more than 25 terminals. We provide transportation solutions for a wide range of needs, including intra-Canada, cross-border US–Canada, US domestic and Mexico (northbound and southbound). With a fleet of 1,600 power units and 4,300 trailers, as well as a trusted network of over 10,000 logistics partners, we deliver customised services tailored to each customer’s unique requirements.

Recognised as a leader in social responsibility, C.A.T. was the first company in North America to use compressed natural gas (CNG) for long-distance transport. Our commitment to service, safety, innovation and sustainability has earned us a place on the 2023 Best Fleets to Drive For list and recognition as a Canada’s Best Managed Company for seven consecutive years.

Digital Marketing Specialist – C.A.T. North America – Vaudreuil, QC – LinkedIn.com

As a Digital Marketing Specialist at C.A.T., you will play a vital role in driving the success of our marketing strategy across all divisions. We are seeking a dynamic, motivated, and detail-oriented individual who is passionate about marketing. Your creativity and expertise will be instrumental in shaping our brands’ voice and ensuring our digital presence reflects the exceptional standards C.A.T. is renowned for.

Joining our team offers an exciting opportunity to make a significant impact on our sales and marketing performance throughout North America.

You will have the autonomy to innovate and contribute to our continued growth while working in a collaborative and supportive environment. If you are ready to unleash your marketing prowess and be part of a company dedicated to excellence, this is the perfect role for you. Join us and help us redefine success in the trucking industry!

Job Type

• Permanent, Full-time
• Monday- Friday

Location

• Vaudreuil-Soulanges Regional County Municipality, QC

Role

Duties will include, but are not limited to:

• Deploy the annual marketing plan and regularly adjust campaigns to capitalize on impromptu opportunities
• Optimize the positioning and branding of C.A.T. and its other divisions
• Collaborate with our various stakeholders to deliver value
• Create new content for our marketing, sales and recruitment strategies adapted to each regions needs and vision.
• Analyze and measure website & marketing campaign results to optimize performance
• Manage all social media channels
• Monitor analytics, audience sentiment, social media trends, brand awareness and online reputation
• Work alongside the Vice President of Business Development and Marketing to coordinate all marketing aspects across all divisions and brands.

Requirements

•  1-3 years of marketing experience
• University degree in marketing, communications, relevant field, or equivalent experience
• Have experience with Google Ads, Google Analytics, Facebook Ads Manager
• Strong communication, analytical and creative skills
• Dedicated, strong team player
• Organized and detail-oriented
• Must be able to work alone and in a team
• Able to perform under tight deadlines
• Has a passport and able to travel up to 25%
• Knowledge of the Adobe suite (Photoshop, Illustrator, premier)
• Fluently Bilingual in French & English. Spanish would be an asset
• Excellent storytelling skills We offer
• An opportunity to work with an established company committed to innovation, growth, & providing a positive work environment for career development.
• A working environment filled with dedicated employees at all levels
• A competitive compensation plan including various benefits and incentives