Digital Marketing Specialist

Full Time
Quebec
Posted 1 month ago

At C.A.T. you will help us deliver the C.A.T. Experience.

C.A.T. Inc, is one of North America’s largest and fastest growing transportation companies. With our over 42 year history, we are proud to continue to serve top tier customers across Canada, USA & Mexico. Our story began in a small town in the province of Quebec hauling tires and we have since grown into one of the largest trucking and logistics companies in North America. With terminals and offices spanning Canada, USA and Mexico and a team of over 2000 employees across North America, C.A.T. moves over 180,000 loads a year. 

Our people aren’t employees but part of our family. This comittment to our people is what has helped C.A.T. Inc be recognized as one of Canada’s Best Managed Companies for five consecutive years.

Unsurpassed service quality along with a comittment to innovation and a unrelenting focus on the customer is what it means to deliver the C.A.T. experience. We look for the very best people to help us maintain our path of growth and continue to help us deliver the C.A.T. Experience.

 

About the role;

Digital Marketing Specialist

Mission

As a Digital Marketing Specialist for C.A.T. you will be a key component in the smooth operation and success of our marketing strategy across all divisions of C.A.T. We’re looking for an energetic, highly motivated, self-sufficient, detail-oriented individual who has a passion for marketing. You will be responsible to being the voice behind our marketing efforts across all our brands while ensuring our digital tools, social media platforms and social customer interactions represent the high standards of excellence C.A.T. is known for. This role offers an opportunity to help shape how we maximize our sales and marketing performance across North America.

 

Role

Duties will include, but are not limited to,

  • Deploy the annual marketing plan and regularly adjust campaigns to capitalize on impromptu opportunities
  • Optimize the positioning and branding of C.A.T. and its other divisions
  • Collaborate with our various stakeholders to deliver value
  • Create new content for our marketing, sales and recruitment strategies adapted to each regions needs and vision.
  • Analyze and measure website & marketing campaign results to optimize performance
  • Manage all social media channels
  • Monitor analytics, audience sentiment, social media trends, brand awareness and online reputation
  • Work alongside the Vice President of Business Development and Marketing to coordinate all marketing aspects across all divisions and brands.

Requirements

  • 1-3 years of marketing experience
  • University degree in marketing, communications, relevant field, or equivalent experience
  • Have experience with Google Ads, Google Analytics, Facebook Ads Manager
  • Strong communication, analytical and creative skills
  • Dedicated, strong team player
  • Organized and detail-oriented
  • Must be able to work alone and in a team
  • Able to perform under tight deadlines
  • Has a passport and able to travel up to 25%
  • Knowledge of the Adobe suite (Photoshop, Illustrator, premier)
  • Strong command of the English language, Spanish is an asset
  • Excellent storytelling skills

We offer

  • An opportunity to work with an established company committed to innovation, growth, & providing a positive work environment for career development.
  • A working environment filled with dedicated employees at all levels
  • A competitive compensation plan including various benefits and incentives.

 

Please visit cat.ca for additional information.

Job Features

Job CategoryMARKETING & SALES

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