Used Equipment Sales Representative

Job Summary

Reporting to the Sr. Director Asset Management, the Used Equipment Sales Representative will be responsible for prospecting, soliciting, and acquiring new customers leveraging all used equipment part of C.A.T. North America’s group of companies. His/her first mandate is to sell used equipment, mainly heavy-duty highway trucks, 53’ trailers including dry vans, heated trailers, flat decks, and others, to new and existing customers in support of profitability objectives. Part of the role is to develop a pricing strategy aligned with the ever-evolving used equipment market in North America, and sourcing solutions for both short term and long-term opportunities. Navigate sale cycle from lead, prospect, develop, quote and close.

Key Responsibilities

• Prospect for leads to build a solid recurrent customer base, including heavy cold calling.
• Find new customers and drive new sales opportunities by identifying key decision makers and determining the appropriate approach.
• Prospect via phone, internet, fieldwork, referrals, industry networking, and trade shows.
• Contact and conduct initial discovery with customers via phone and email. Facilitate face-to-face meetings, present proposals and solutions, close business.
• Maintain close relationships with new and existing customers to ensure recurrent sales and continuous engagement.
• Translate business opportunities into incremental revenues for growth. Manage multiple requests simultaneously with organized skill.
• Collaborate internally with various teams from various divisions regarding pricing and marketing strategies, and account implementation plans.
• Maintain and update inventory listing and website.
• Works with the executive team to ensure alignment with opportunity development, planning and forecasting.